Descrizione del corso

Course delivered in English
Lessons: 1
Level: Beginners
Access: Free Online Course (Audit)

Are you unsure what SPIN Selling is and what benefits it could have to your business? 

Watch this video and read our article for a SPIN selling summary or more detailed information: https://www.pipedrive.com/en/blog/spi... 

• 00:00 Intro 
• 00:52 What is SPIN Selling and how can it be effective? 
• 01:54 Step 1: Warm up your prospects 
• 02:31 Step 2: Understanding the buyer needs 
• 03:28 Step 3: Prove your product is a solution 
• 04:15 Step 4: Seal the deal In this video, which is part of our series of sales methodologies, we uncover what SPIN Selling is and how it could help you drive revenue. 

The term “SPIN Selling” comes from Neil Rackham’s “SPIN Selling” book. If you read it all your SPIN Selling questions will be answered (but our video and article are perfect if you only have a bit of time) You may already be using an example of SPIN Selling and not even know it, so what is SPIN Selling? Well, this is the SPIN Selling acronym:

• Situation
• Problem
• Implication
• Need payoff

It is a framework to ask prospects SPIN Selling questions to understand these four points from their perspective.

Obiettivi

S.P.I.N. selling, developed by Neil Rackham, revolves around four key elements: 

1. Situation, 
2. Problem, 
3. Implication, 
4. and Need-payoff.

It's designed to identify and explore more about your client's pain points, helping you develop a tailored solution that addresses specific issues.

Struttura

This course is managed by the external partner Pipedrive. To take this course you will need to access their youtube channel https://www.youtube.com/@pipedrive  where you can take advantage of this and other courses offered. Pipedrive will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to take the final Test/quiz. 

Once you complete succesfully the final quiz your Certification will be shown in your dashboard.