Descrizione del corso

Course delivered in English
Lessons: 17
Level: Beginners
Access: Free Online Course (Audit)

Grow with Google

Accelerate your career or business with an online digital skills course in everything from coding to AI and beyond. Important Notice: Enrollments for the Fundamentals of Digital Marketing course are temporarily paused to bring you an updated version with fresh content, practical tips, and real-world examples. For learners who have previously taken the course, your badge will still be accessible after the course update. The new and improved course will launch soon in English, French, Ukrainian, Spanish, Italian, German, and Arabic.

Obiettivi

1. What's your digital marketing profile? - Durata 15m

Core Concepts

1. Welcome to the Fundamentals of Digital Marketing - Approx 1,2h
2. Build your digital marketing strategy - Approx 2,6h
3. Get to know your digital customers -Approx 2,8h
4. Create engaging content - Approx 3h
5. Get the most from your business data - Approx 2,7h
6. Make social media work for you - Approx 2,7h
7. Help customers find you through search - Approx 2,3h

Build Your Knowledge

1. Improve your business with websites and apps  - Approx 2,5h
2. Optimise your online shopping experience - Approx 3h
3. Reach international customers - Approx 2h
4. Choose the right marketing channels for your budget - Approx 5,8h
5. Reach local customers- Approx 1,6h
6. Craft effective email campaigns - Approx 3h
7. Create engaging videos for your customers - Approx 2,2h
8. Get to know Google Marketing tools - Approx 2h

Optional

1. Find the digital marketing tools and services that work for you - Approx 30 mins

Struttura

Why this Certification might prove useful to you?

Improve CV

• By becoming certified, you can demonstrate to employers that you have a clear understanding of content marketing
• You can also add the certification to your CV and easily upload it to your LinkedIn profile.

Building a Career:

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam
• Upload your certification and get it approved

This course is managed by the external partner skillshop.exceedlms. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer.

Once you have finished the course, go back to the course page in Guilds42 to upload Certification (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.