Descrizione del corso

Course delivered in English
Lessons: 11
Level: Beginners
Access: Free Online Certification

Course Info:

Discover how to create remarkable digital ads in HubSpot Academy’s Digital Advertising Certification Course. Learn how to strategize and plan paid media campaigns, target the right audience, and optimize ad conversion paths. Grow your skills in social media and programmatic advertising!

Includes:

• 1 Certification
• 11 Lessons
• 34 Videos
• 10 Quizzes
• Approx 3 hr 48 min to complete

Curriculum

1. Setting the Foundation for Digital Advertising Strategy
   Lesson - Apporx 17 min
2. Getting Started With Journey-Based Advertising
   Lesson - Approx 20 min
3. How to Strategize and Plan Your Paid Media Campaigns
   Lesson - Approx 29 min
4. How to Use Targeted Advertising
   Lesson- Approx 18 min
5. Mastering the Art of Ad Copy, Creative, and Conversion
   Lesson - Approx 27 min
6. Introduction to Social Media Advertising
   Lesson - Approx 27 min
7. Introduction to Paid Search Advertising
   Lesson - Approx 18 min
8. Advanced Google Ads Strategies
   Lesson - Approx 13 min
9. What is Programmatic Advertising and How Does It Work?
   Lesson - Approx 15 min
10. How to Monitor and Report on Ad Performance
    Lesson - Approx 33 min
11. Digital Advertising Certification Course Next Steps
    Lesson - Approx 11 min
     

Obiettivi

Who is this for?

Small business owners looking to refine their digital advertising knowledge to drive buyer conversions
Advertising and marketing professionals seeking to refine ad conversion strategies and tactics
Individuals interested in digital advertising and excited to develop skills in the field

What you'll learn

Create effective digital advertising campaigns that convert at different stages of the buyer’s journey
Learn advertising best practices and strategies across multiple platforms, from social media platforms to Google Ads
Evaluate the performance and success of your digital ad campaigns

Struttura

This course is managed by the external partner Hubspot Academy. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer.

Once you have finished the course, go back to the course page in Guilds42 to upload Certification (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Why this Certification might prove useful to you?

Improve CV

• By becoming certified, you can demonstrate to employers that you have a clear understanding strategize and plan paid media campaigns
• You can also add the certification to your CV and easily upload it to your LinkedIn profile.

Building a Career:

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam